Level 2 – Digital Marketing with Social Media

This course will be delivered online.

This course will enable you to develop an understanding of digital marketing and social media. You will work on a number of live projects developing your skillset with contemporary social media and digital marketing techniques. This course is for anyone looking to develop a practical skillset with social media through an intensive training programme. You may be seeking employment, further education or to use these skills for self employment or your business/charity.

This forms part of BRITEthink+ and within the £20 per month subscription

Tags: digital, digital marketing, digital skills, social media

Course Instructor

Robert Mitton Author

Introduction

READ – About the course

Unit 1 – Using Mobile Technologies to Market Products and Services

WATCH – Welcome to Unit 1 (With Robert)

WATCH – Mobile Technologies

WRITE – 1.1.1 and 1.1.2

WATCH – Launch a Product Using Mobile Technology

WRTE – 1.1.3

WATCH – Google Places

WATCH – QR Codes

WATCH – Pros and Cons of QR Codes

WATCH – Facebook Places and 4Square

WRITE – 1.2.1

Be Able To – 1.2.2

Unit 2 – Understanding the Uses of Social Media in Business

WATCH – Welcome to Unit 2 (With Robert)

WATCH – Digital Marketing in Numbers

WATCH – What is a Vlog?

WATCH – Vlogging

WATCH – Filesharing

WATCH – Blogging

WATCH – Microblogging

DEMONSTRATE -2.1.1

BE ABLE TO – 2.1.1

WATCH – LinkedIn

IDENTIFY – 2.1.2

WATCH – Passwords

WRITE – 2.2.1 and 2.2.2

WATCH – Phishing

WRITE –

WATCH – Developing Trust

WRITE – 2.2.4

WATCH – Business Research

WATCH – Social Media for Business

WATCH – Market Research

WRITE – 3.1 and 3.2

Unit 3 – Using Social Media to Market Products and Services

WATCH – Welcome to Unit 3 (With Robert)

WATCH – Social Media Part 1

WATCH Social Media Part 2

WRITE –

WATCH – What is Branding?

WRITE –

WATCH – Marketing Mix

WATCH – Segmentation

WRITE –

WATCH – Facebook Marketing

WATCH – Instagram Marketing

WATCH – Google Trends

WATCH -Hootsuite

WATCH – Canva

BE ABLE TO –